You’ve no doubt noticed that the delivery rate on your SMS messages has decreased in the last several weeks. The mobile carriers are transitioning toward the August 31 deadline, after which they will block all messages from unregistered numbers. Unfortunately, the registration process has been overwhelmed and it’s taken several months to get the results for our initial church registrations.
Switching to toll-free numbers
Because of the costs, the backlogged registration process and the limitations for churches without their own EIN, we will be replacing your 10-digit SMS numbers with Toll-free numbers (e.g. 877, 866, 855). Toll-free numbers will provide several advantages:
- Registration is a 1-step process (10-digit is 3 steps)
- Registration process is established and not overwhelmed (2-3 weeks)
- No EIN required, Legal Name is required
- Allows a church to use multiple numbers (Sole Proprietor only allowed 1 number)
- Reliable delivery notifications (10-digit still won’t guarantee notifications of delivery or blocking)
New SMS Opt-in
Until now, eAdventist Messaging Lists have begun sending SMS messages as soon as you add subscribers. Members and contacts “opted in” by providing their mobile phone number. The registration processes for both 10-digit and toll-free numbers now require an explicit opt-in process. To meet this requirement, we’ve updated Messaging Lists to send an SMS invitation to each new subscriber. They opt in by replying YES.
All of your existing subscribers will be automatically opted in – new subscribers will receive the invitation to opt in. No text messages will be sent until the subscriber opts in, by replying YES.
The “Audience” panel will show the number of “Invited” subscribers that have been invited but haven’t opted in yet. You can customize the “Invitation” message, just like you can the “Welcome” message.
We’ll let you know when your new toll-free numbers have been purchased and when they are verified. Your current 10-digit numbers will not be released until your new numbers are ready to use.
Be sure to enter your church’s “Legal name” in eAdventist – it’s required for successful registration. Thanks for your patience with this transition!